The Market

Ana Hušman

experimental film

year: 2006

format: Beta SP (transferred from 16mm)
duration: 9'

production: Pangolin
distribution: Bonobostudio

"The Market" is about buying groceries and preparing food for winter. It deals with the tendency of the buyers to buy domestic products, considering them thus better than those foreign and imported, no matter the method of their cultivation. "The Market" explores people’s behavior during ordinary, everyday shopping on market places.


More About the Film

director, screenwriter, animation: Ana Hušman
cinematographer: Ivan Slipčević
sound recording: Ana Hušman
sound design: Tomislav Domes
editor: Iva Kraljević
executive producer: Maja Jurić

Market shoppers use all of their senses when trying to ascertain whether the groceries are local or imported. The privileging of local produced over imported goods is ever present regardless of whether or not the groceries are actually better, this follows to lines of argument - that by buying Croatian produced goods they are supporting Croatian agriculture and that  domestic products are more familiar and more tasty, although it is not the origin of the goods but the method of its production that counts. They rather choose to buy local goods simply because they are "ours, Croatian, local”, and not some foreign, unfamiliar and alien foodstuff which is therefore deemed of lesser quality.

For the preserves traditionally prepared to last throughout the winter, only local production is considered worthy, it has to be treated, and conserved, for it to be safe, and caught at its best moment of maturity. This process demands that all foreign bodies be destroyed, that only the best pieces are used, those without fault, all this need be cleansed for the preserved to be safe from all decay.

Ana Hušman's practice disassembles the structures and textures of cinematic elements through film, installation, books, sound, image and text. Hušman experiments with the possibilities of animation, documentary and fictional cinematic methods, and the possibilities of recorded voice and its articulation. Her working process questions and plays with the positions of the amateur and the professional subject of performativity, the medium itself, and the structures that dictate and produce patterns of behaviour. She teaches at the Department of Animation and New Media at the Academy of Fine Arts in Zagreb, and is a co-founder of the documentary film organisation RESTART where she has been holding film education programs for children and young people for many years. Since 2003, she is a member of Pangolin, an artist-run organisation working in film, visual arts and research practices, where she produces films, books and other works. Her works have been shown at film festivals and exhibitions worldwide.


I Would Rather Be a Stone (2024), A Room for Living (2018), I Love You, Ines (2017), Almost Nothing (2016), Postcards (2013); Football (2011); Lunch (2008); The Market (2006); Home (2003); for 2 (2003); Meršpajz (2003); Daily Progress (1999)


  • Slow shorts competition, Melbourne Food and Wine, Austalia
  • Best experimental film, Zoom Zblizenia IFF, Jelenia Gora, Poland
  • Gastro film fest, Osijek,  Croatia
  • Best short film, International Competition, International Panorama of Independent film makers, Patras, Greece
  • Special mention as Best Experimental Short Film at Magma Intl short Film Festival 2007, Acireale, Italy
  • Special Jury mention, Imaginaria Film festival, Conversano, Italy
  • Special mention of the Jury (Experimental Mention), Aye Aye Film Festival 2007, Nancy (Lorraine), France
  • Best experimental short, Expresion en corto international film festival, San Miguel de Allende, Mexico
  • Best editing, San Gio video festival, Verona, Italy
  • Grand Prize, aniMOTION festival, Sibiu, Romania
  • Best experimental film, Kratkofil, Banja Luka, Bosnia and Herzegovina
  • Jury prize, animation, experimental film and music video category, Film festival 600, Celje, Slovenia
  • Jury Honorable Mention, Original short documentary competition, Documenta Madrid, Spain
  • Jury special mention, Indielisboa, Lisabon, Portugal
  • Audience award, ZEMOS98, Sevilla, Spain
  • Award for best editing, Dugo Selo film festival, Dugo Selo, Croatia
  • Jury special mention, Alternative film/video 2006, Beograd
  • Exaequo prize for best short film, 6th Festival Vallecas Puerta Del Cine, Madrid, Spain
  • Best experimental film, CineFest – 3rd Young Filmmakers International Festival, Miskolc, Hungary
  • The best film of the festival, Luksuz fest 06, Krsko, Slovenia
  • 3rd place, Best of Doku, Ohnekohle Video Filmfestival, Vienna, Austria
  • Best documentary film, Tabor film festival, Veliki Tabor, Croatia
  • Award of the 28th Youth Salon, Zagreb, Croatia
  • Award for the best young director "Jelena Rajkovic", Days of Croatian Film, Zagreb, Croatia

Selected festivals

Animafest, Zagreb; Tabor Film Festival; 25FPS International Experimental Film and Video Festival, Zagreb; Split film festival; Uppsala International Short Film Festival; DOK Leipzig; Kassel Documentary Film and Video Festival; Rencontres Internationales Paris/Berlin; l'Alternativa; Regensburg Short Film Week; Exground Film Festival, Wiesbaden; Animateka, Ljubljana; Stuttgart Filmwinter; IndieLisboa; DOXA Vancouver; Documenta Madrid; EcoVision Festival, Palermo; Expresion en Corto, Mexico; Motovun Film Festival; Madcat, San Francisco; FIKE, Evora; Cork Film Festival; Sapporo film festival, Japan; Mediterranean Film Festival, Montpellier; Lausanne Underground Film & Music Festival; Balkanima, Beograd; Curtocircuito; Interfilm Berlin; Bochum Videofestival;  Festival du Court Métrage, Bruxelles; Berlinale - Berlin International Film Festival 2009; Festival Cineposible, Spain;  New York Int'l Children's Film Festival; Green Film Festival, Seoul 2009; Melbourne Int’l Animation Festival; London Int’l Animation Festival; Chungmuro Int’l Film Festival, Seoul; Lago Film Festival, Italy; Int'l Film Festival Bratislava...