She Who Measures

Veljko Popović

3D animation

year: 2008

format: Digital Betacam
duration: 6'40"

production: Kenges
distribution: Bonobostudio

MAYA: From the verb root ma, "to measure, to limit, give form." Maya ("she who measures”) — the deluding or illusive power of the world


More About the Film

screenwriter, director, design: Veljko Popović
lead animator: Marin Kovačić
lead artist, head of 3D modelling: Milivoj Popović
music and sound design: Hrvoje Štefotić
rendering, compositing: Lemonade3d Studio
supervisor: Simon Bogojević Narath
executive producer: Vanja Andrijević
producers: Ivan Ratković, Lado Skorin

Are we truly free? Are our desires truly our own or merely imposed products of the society we live in? The question this film is asking is this: are we slaves to the culture and society we were born in or is there a way to escape after all?

Veljko Popović (1979) graduated from the Academy of Fine Arts in Zagreb, Department of Painting, in 2003. He has worked in computer graphics since 1998 and co-founded Lemonade3d, a CG and animation studio that later became Prime Render Studios. Since 2012, he teaches animation at the Arts Academy in Split. His films have been screened and awarded at numerous film festivals worldwide, including Annecy, Animafest Zagreb, Clermont Ferrand, Aspen, Hiroshima, Leeds, Stuttgart. He was a jury member at several film festivals.

Žarko, You Will Spoil the Child! (2024), Dislocation (2020), Cyclists (2018), Planemo (2016), Father (2012); Dove sei, amor mio (2011); Moj put / My Way (2010, with Svjetlan Junaković); Ona koja mjeri  / She Who Measures (2008)


  • Best First Film Award (Days of Croatian Film 2008)
  • Best Music Award (Days of Croatian Film 2008)
  • Special Mention (Animafest - World Festival of Animated Film, Zagreb 2008)
  • FIPRESCI Award (International Animated Film Festival, Annecy 2008)
  • Best Animated Film Award (Kratkofil, Banja Luka 2008)
  • Award for the best film in national competition (Tabor Film Festival 2008)
  • Grand Prix (Balkanima 2008)
  • Nassos Vakalis Award – presented by European Animation Center (Balkanima 2008)
  • Grand Prix (Day of Croatian Animation 2008)
  • Diploma (Tindirindis, Vilnius 2008)
  • Metropolis Prize (ZEMOS98, Sevilla 2009)
  • "Animated Eye" Award for the best animated film (Aspen Shortsfest 2009)
  • Honourable Award (ReAnimacja, Lodz 2009)
  • Best Debut Film (TOFUZI International Festival of Animated Film, Georgia, 2009)


Festivals +

Days of Croatian Film, Zagreb (25/3-30/3/2008)
Nemo Festival, Paris, France (10/4-20/4/2008)
Animafest - World Festival of Animated Film, Zagreb (31/5-5/6/2008)
International Animated Film Festival, Annecy, France (9/6-14/6/2008)
Kratkofil, Banja Luka, Bosnia and Herzegovina (11/6-15/6/2008)
Tabor Film Festival, Desinic, Croatia (11/7-19/7/2008)
Expresion en Corto, San Miguel de Allende / Guantajuato, Mexico (18/7-27/7/2008)
European Film Festival Palic, Subotica, Serbia (19/7-25/7/2008)
Pula Film Festival, Croatia (19/7-26/7/2008)
Motovun Film Festival, Croatia (28/7-1/8/2008)
Countryside Documentary and Animated Film Festival, Cyprus (30/7-3/8/2008)
International Short and Animated Film Festival Open Cinema, Saint Petersburg (8/8-17/8/2008)
Sarajevo Film Festival (15/8-23/8/2008)
Sao Paulo International Short Film Festival, Brasil (21/8-29/8/2008)
Concorto Film Festival, Italy (27/8-31/8/2008)
Circuito Off Venice International Short Film Festival, Italy (30/8-5/9/2008)
Silhouette Short Film Festival, Paris, France (31/8-7/9/2008)
Animanima, Cacak, Serbia (10/9-13/9/2008)
Atlantic Film Festival, Halifax, Canada (11/9-20/9/2008)
Festival International de Bande Dessinée, Lausanne, France (12/9-14/9/2008)
Split Film Festival, Croatia (13/9-20/9/2008)
KROK International Animated Film Festival, Ukraine (21/9-30/9/2008)
SITGES International Film Festival of Catalonia, Spain (2/10-12/10/2008)
Anim'est International animation film festival, Bucharest (3/10-12/10/2008)
IMAGO International Young Film And Video Festival, Fundao, Portugal (4/10-12/10/2008)
Balkanima, Belgrade, Serbia (7/10-11/10/2008)
Wiesbaden International Weekend of Animation, Germany (15/10-19/10/2008)
Festival Court Métrange, Rennes, France (20/10-25/10/2008)
Fredrikstad Animation Festival, Norway (22/10-26/10/2008)
Filmini International Short Film Festival, Sofia (22/10-26/10/2008)
Tindirindis, Vilniu, Lithuania (23/10-26/10/2008)
DOK Leipzig - International Leipzig Festival for Documentary and Animated Film (27/10-2/11/2008)
Etrange Festival Strasbourg, France (29/10-2/11/2008)
Forum for International Animation, Stockholm (1/11-2/11/2008)
ANIMACOR - International Animation Festival of Córdoba, Spain (3/11-8/11/2008)
Les Nuits Magique, Bordeaux, France (3/11-14/12/2008)
International Short Film Festival Interfilm Berlin (4/11-9/11/2008)
Leeds International Film Festival, UK (4/11-16/11/2008)
PISAF - Puchon International Student Animation Festival, Korea (7/11-11/11/2008)
Amiens International Film Festival, France (7/11-16/11/2008)
Bolzano Shot Film Festival, Italy (12/11-15/11/2008)
Recife Festival, Brazil (14/11-20/11/2008)
Séquence International Short-film Festival, Toulouse, France (14/11-30/11/2008)
Animpact, Korea (17/11-21/11/2008)
Animated Dreams, Tallin, Estonia (19/11-23/11/2008)
International Environmental Film Festival, Paris, France (19/11-25/11/2008)
Lille International Short Film Festival, France (22/11-30/11/2008)
I Castelli Animati, Genzano di Roma, Italy (26/11-30/11/2008)
Balkan Black Box, Berlin (27/11-30/11/2008)
Anilogue – International Animation Festival, Budapest  / Vienna (27/11-3/12/2008)
International Festival of Animation Arts Multivision, St. Petersburg (5/12-11/12/2009)
Animateka International Animation Film Festival, Ljubljana (8/12-14/12/2008)
Future Film Festival, Bologna, Italy (27/1-1/2/2009)
Clermont-Ferrand Short Film Festival, France (30/1-7/2/2009)
Japan Media Arts Festival (4/2-15/2/2009)
Anima 2009, Brussels (20/2-28/2/2009)
Tampere International Short Film Festival, Finland (4/3-8/3/2009)
REGARD-Saguenay International Short Film Festival, Canada (11/3-15/3/2009)
Hong Kong Independent Short Film and Video Awards (13/3-22/3/2009)
Animabasauri, Bilbao (20/3-27/3/2009)
ZEMOS98 Audiovisual Festival, Sevilla (22/3-28/3/2009)
Cortoons, Rome (25/3-29/3/2009)
Festival Contraplano, Segovia, Spain (28/3-4/4/2009)
Aspen Shortsfest, USA (1/4-5/4/2009)
Athens Animfest (2/4-5/4/2009)
Filmfest Dresden (14/4-19/4/2009)
La Fête de l'Animation, Lille, France (16/4-20/4/2009)
ReAnimacja International Film Festival, Lodz, Poland (24/4-27/4/2009)
CICAF - China International Cartoon & Animation Festival (25/4-3/5/2009)
AniFest, Trebon, Czech Republic (1/5-10/5/2009)
Green Film Festival, Seoul, Korea (21/5-27/5/2009)
Message to Man International Film Festival, St. Petersburg (15/6-22/6/2009)
Worldwide Short Film Festival, Toronto (16/6-21/6/2009)
Kecskemet Animation Film Festival, Hungary (17/6-21/6/2009)
FEST – International Film Festival, Espihno, Portugal (21/6-28/6/2009)
Melbourne International Animation Festival (22/6-28/6/2009)
FICH! – International Comedy Film Festival, Albufeira, Portugal (4/7-11/7/2009)
Anima Mundi, Rio de Janeiro / Sao Paulo (10/7-25/7/2009)
FestAnca, Bratislava (31/7-2/8/2009)
Tel Aviv Animation Festival (19/8-22/8/2009)
Chungmuro International Film Festival, Seoul, Korea (24/8-3/9/2009)
Animation Now! Festival, Gdansk, Poland (26/8-30/8/2009)
London International Animation Festival (28/8-6/9/2009)
Telluride Film Festival, USA (4/9-7/9/2009)
Alphaville Audiovisual Arts Festival, London (5/9/2009)
Aye Aye Film Festival, Nancy, France (5/9-12/9/2009)
onedotzero_adventures in motion, London (9/9-13/9/2009)
KLIK! Amsterdam Animation Festival, The Netherlands (17/9-20/9/2009)
Calgary International Film Festival, Canada (25/9-4/10/2009)
Filmfest Eberswalde, Germany (3/10-10/10/2009)
Darklight Festival, Dublin, Ireland (8/10-10/10/2009)
TOFUZI International Festival of Animated Films, Batumi, Georgia (15/10-18/10/2009)
New Waves, New Ways, Prague (19/10-25/10/2009)
La Boca del Lobo, Madrid (21/10-30/10/2009)
Granada International Young Filmmakers Festival, Spain, (24/10-31/10/2009)
Big Cartoon Festival, Moscow (28/10-8/11/2009)
Xiamen Animation Festival, Xiamen, China (1/11-5/11/2009)
Taipei Golden Horse Film Festival, Taiwan (5/11-26/11/2009)
Festival Internacional Filmets, Badalona, Spain (6/11-14/11/2009)
Braunschweig Int'l Film Festival, Germany (10/11-15/11/2009)
Kolkata International Film Festival, India (10/11-17/11/2009)
St. Louis International Film Festival, USA (12/11-22/11/2009)
Filmfestival del Garda, Salò, Italy (4/12-8/12/2009)
Manipulate Visual Theatre Festival, Edinburgh (2/2-6/2/2010)
Boulder International Film Festival, USA (11/2-14/2/2010)       
Portland International Film Festival, USA (12/2-27/2/2010)
Traverse Vidéo, Toulouse, France (10/3-27/3/2010)
Roanne Animation Film Festival (12/3-14/3/2010)
Monstra – Animated Film Festival, Lisbon, Portugal (11/3-21/3/2010)
Animasivo, Ciudad de Mexico (17/3-28/3/2010)
Flatpack Festival, Birmingham, UK (23/3-28/3/2010)
FICA – International Festival of Environmental Film and Video, Estado de Goiás, Brazil (8/6-13/6/2010)
Anibar Animation International Festival, Peja, Kosovo (27/8-30/8/2010)
Biennial of Animation Bratislava - The International Festival of Animated Films for Children (12/10-16/10/2010)
Lausanne Underground International Short Film Festival (20/10-24/10/2010)
Banja Luka International Animated Film festival  (22/10-27/10/2010)
Cortopotere Short Film Festival, Bergamo, Italy (24/10-31/10/2010)